ENTR 2120

Persuasion and influence are central to understanding roles and responsibilities of entrepreneurs and professional leaders. These concepts are used in building community, communicating information, as well as establishing and growing trust. To understand persuasion and influence, a leader must first examine attitudes held towards people, issues, businesses, and brands. In this course students will explore the meaning and significance of attitudes in order to identify and design strategies for persuading, influencing, and engaging specific target audiences. Students will also study different models of persuasion and influence and reflect on how these concepts are grounded in community and relationships.