FMRK 1116

Students will acquire an historical awareness of the apparel industry and the current workings of the industry in local, national and global contexts. They will identify the sectors of the industry from raw materials through to design, production and marketing to the consumer. Through market research, students will attend events, analyze local markets, and network with industry professionals. Students will work 40 hours in the retail sector of the fashion apparel industry (paid or volunteer) in order to further their fashion marketing knowledge and skills.