GDMA 3130

Marketing Communications Design 1

Lec R10 selected

Students analyze and interpret a client's marketing objectives and formulate concepts, messages and images for integrated marketing communications plans across multiple media channels. Students connect strategy to outcome through comprehensive target market research, marketing metrics, and polished marketing communications pitches.

Sections

Lecture

Lec R10

Fri 8:00-11:50

Fri8:00-11:50Wilson School of Design 291031080

Syllabus

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