GDMA 3225

Students will further develop their typographic skills using advanced techniques and work flows across print and digital projects. They will focus on refining their Adobe InDesign knowledge, and on integrating complex hierarchies, content meaning, structure, and type selection into longform and multi-page design documents. Students will combine aesthetic principles, including type, image, and interactivity into their finished design projects, while understanding how typography connects strongly to concept, target audience, and brand voice.