MRKT 1199
Introduction to Marketing
Lec A10 selected
Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in solving marketing problems.
Sections
Lecture, pick one
Lec A10
Fri 10:00-12:50
Lec A11
Wed 10:00-12:50
Lec A12
Thu 16:00-18:50
Lec A14
Mon 13:00-15:50
Lec L10
Thu 13:00-15:50
Lec R10
Tue 13:00-15:50
Lec R11
Wed 13:00-15:50
Lec R12
Fri 13:00-15:50
Lec S10
Thu 10:00-12:50
Lec S12
Wed 10:00-12:50
Lec S14
Thu 16:00-18:50
Syllabus
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