BMST 2402

Media Marketing and Advertising

Lec 001 selected

(3 Credits) 3 Lecture, Blended, Online hours (formerly COMM 2402) This course covers the theory and practice of marketing and advertising in the media industry, including audience demographics, branding and promotion. Course work will include research, case studies and campaign development.

Sections

Lecture

Lec 001

Thu 8:30-11:20

Thu8:30-11:20Lincoln Park W32240338

Syllabus

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