COMM 4403

(3 Credits) 3 Lecture, Blended, Online hours Media students today face a much different employment and business environment than their predecessors. This course introduces entrepreneurship by exploring the emerging range of business models in the media industry. Students will learn about entrepreneurship and innovation as they develop a business plan for their own potential media ventures, deploying a practical framework that integrates research, practice, and case studies. Innovation in the media-sphere will be considered across a range of digital media applications, including - but not limited to - independent production, crowd-sourcing, freelancing, native advertising and branded content