ENTR 3360

(3 Credits) 3 Lecture hours Technological innovation is increasingly a source of competitive advantage to organizations. Business roles within an organization are often closest to the customer and the problems that customers are trying to solve. It is critical that business professionals understand the capabilities and potential of technology to drive product and business model innovation. This course will improve your understanding of technology, what it can enable, and stimulate thought on how technologies can be applied to innovative offerings. No prior technology expertise is assumed and the focus is on the capabilities and limitations of various technologies, rather than on the underlying science/engineering.