ENTR 4420

(3 credits) 3 hours lecture This course explores customer acquisition roles of buying, selling and business development in driving a dynamic organization's growth strategy. Business development is the creation of long-term value for an enterprise from customers, markets and relationships. Through experiential opportunities, both the foundation and application of executing business development will be explored. Students will have the opportunity to observe, interact and learn from local and established growth oriented SMEs. Cases will also develop students’ insights. The course will culminate in a business development project with local enterprise.