INBU 5305

International Market Entry Strategies

Lec 001 selected

(3 Credits) 3 Blended, Lecture, Online hours INBU 3305 Success in international trade means that your product must get into the hands of prospective customers in the most efficient, safe and cost-effective manner possible. Topics in this course include distribution channels, partnering, barriers to entry, market entry strategies, managing a joint venture, investment-based strategies and exit strategies.

Sections

Lecture

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