MKTG 3150

The Science of Persuasion

Lec 001 selected

(3 credits) 3 hours lecture Marketing ultimately hinges on the ability to comprehend human motivation in order to understand the attitudes and behaviours of people and organizations. In this course, students investigate the theory and practice of persuasion, learning to use these concepts to develop persuasive and compelling stories in visual, verbal and written formats.

Sections

Lecture, pick one

Lec 001

Tue, Thu 8:30-9:50

Tue, Thu8:30-9:50Bissett School Business Bldg EB212241933

Lec 002

Mon, Wed 16:00-17:20

Mon, Wed16:00-17:20Bissett School Business Bldg EB110241934

Lec 003

Mon, Wed 14:30-15:50

Mon, Wed14:30-15:50Bissett School Business Bldg EB110741935

Lec 004

Thu 13:00-15:50

Thu13:00-15:50Bissett School Business Bldg EB210341936

Lec 005

Tue, Thu 16:00-17:20

Tue, Thu16:00-17:20Bissett School Business Bldg EB212141937

Lec 006

Tue, Thu 10:00-11:20

Tue, Thu10:00-11:20Bissett School Business Bldg EB110241938

Lec 007

Fri 10:00-12:50

Fri10:00-12:50Bissett School Business Bldg EB212241939

Lec 008

Mon, Wed 13:00-14:20

Mon, Wed13:00-14:20Bissett School Business Bldg EB101441940

Lec 009

Tue, Thu 11:30-12:50

Tue, Thu11:30-12:50Bissett School Business Bldg EB110741941

Syllabus

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