MKTG 3258

Evidence-Based Marketing

Lec 001 selected

(3 credits) 3 hours lecture This course explores the goals of evidence-based marketing and essential methodologies used to gain insight. Students will have the opportunity to learn how to support effective marketing decisions through focused market research and analysis. A key outcome of this course is the initial development of a student’s co-curricular professional portfolio and associated professional development plan.

Sections

Lecture, pick one

Lec 001

Tue, Thu 11:30-12:50

Tue, Thu11:30-12:50Bissett School Business Bldg EB210341942

Lec 002

Tue, Thu 16:00-17:20

Tue, Thu16:00-17:20Bissett School Business Bldg EB210341943

Lec 003

Mon, Wed 16:00-17:20

Mon, Wed16:00-17:20Bissett School Business Bldg EB313041944

Lec 004

Thu 13:00-15:50

Thu13:00-15:50Bissett School Business Bldg EB212241945

Syllabus

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