MKTG 3350

(3 Credits) 3 Lecture, Blended, Online hours (formerly MKTG 4150) Consumer behaviour is a discipline that looks at why and how people acquire, consume, and dispose of the things they do. This marketing discipline applies knowledge from areas such as psychology, sociology, anthropology, and economics to understand how consumers are likely to behave. These insights are valuable to those interested in either marketing strategy or consumer welfare. A variety of situations will be analyzed with special reference to individual, group, and cultural influences.