MKTG 4858

(3 Credits) 3 Lecture hours This senior course focuses on synthesizing the analytical marketing skills built through the degree program. In this course, students will have the opportunity to develop a comprehensive marketing strategy and translate this strategy into a concise marketing plan. A key outcome of this course is the submission and review of a student's completed marketing portfolio. Section information text: This course is taught off campus. Please manage your schedule accordingly and ensure you allow at least 30 minutes before and after for travel.