PUBR 3847

(3 Credits) 3 Lecture hours (formerly COMM 3847) Building on the Introduction to Public Relations course and Research Methods course, students learn the fundamentals of public relations program planning. The course begins with theory, case study analysis and discussion, and ends with teams planning, executing and evaluating a client-based public relations initiative. Students conduct research, analyze target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results.