PUBR 3865

(3 Credits) 3 Lecture hours (formerly COMM 3865) In this course, students will examine the rich and complex picture of social media and the critical role strategic social media plays in the organizational public relations function. This course applies social media strategies to public relations for government, non-profit, corporate and agency sectors. It challenges students to understand the framework for transitioning social media from the personal to the organizational voice and to respond strategically to the way an organization's audience connects, collaborates and builds relationships online. It focuses on strategic analysis and organizational integration of social media objectives through public relations strategies.