PUBR 4841

(3 Credits) 3 Lecture hours (formerly COMM 4841) This course is designed to build on material covered in the Public Relations Management and Work Experience I courses. Students will increase their understanding of strategic and operational planning concepts in the public relations context by offering consulting services to clients. Working in groups, students will review business plans, conduct a communications audit and write a comprehensive communication plan to assist their client organizations in achieving organizational goals.