PUBR 4845

(3 credits) 3 hours lecture or Blended delivery/2 hours lecture and 1 hour online (formerly COMM 4845) This senior-level course for public relations students represents one of the key growth areas for the profession. Students examine the role of investor relations, its purpose within specific organizations, including the appropriate regulations, brokerage, security and ethical considerations of communicating in the financial marketplace. Financial communication documents are analyzed including proxies, disclosure documents, annual and quarterly reports, etc. Students learn how to successfully plan and manage an annual shareholder meeting, an investor presentation, and respond to the financial media.