PUBR 4847

(3 Credits) 3 Online hours (formerly COMM 4847) This is a senior-level course for public relations students. Students learn the essential elements of effective public relations activities in an international and intercultural context. They examine those elements through the relevant policies and activities governing public relations abroad including marketing, advertising, cultural diversity issues, legislation and government regulations, as well as new communication technologies, financial markets, ethics, international labour, and workplace issues.