PUBR 4849

(3 Credits) 3 Online hours (formerly COMM 4849) This is a senior-level course for public relations students, covering two aspects of social public relations - raising funds and creating programs that give financial resources away. This course covers such areas as: understanding government regulations, corporate giving guidelines, accessing funding agencies, understanding the options for fund maintenance, market and audience research, ethical considerations, and the public relations activities required to establish, maintain and promote partnerships with key stakeholders.