PBRL 3012

An examination of elements of persuasion as they apply to public relations writing for both internal and external publics. Student will develop the skills required to articulate a position on an issue relevant to a particular organization and prepare print documents such as position papers, marketing features, opinion editorials, speeches and fundraising letters. Note: Students who have received credit for PBRL 3311 may not take this course for credit. This course includes a lab component.