BUSI 3210

Consumer Behavior

Lec 001 selected

Deals with concepts related to factors which influence the purchase and consumption behaviour of individuals including culture, social class, reference groups, perception, learning, motivation, personality and lifestyle. The unique aspects of groups and organizational buyers will also be examined.

Sections

Lecture

Lec 001

Tue, Thu 10:30-11:45

Tue, Thu10:30-11:45Business Administration (BN) 100940474

Syllabus

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