BUSI 4720

Introduces concepts and techniques to select, evaluate, prepare and process data for decision making in organizations. Students learn to select and apply descriptive, predictive and prescriptive techniques, including deep learning, sequence analysis and text mining, to solve business problems, and learn to interpret and communicate results. The course also examines ethical and legal issues in the use of business analytics and discusses appropriate governance and oversight. Students analyze real-life data using modern software.