MKTG 3379
Marketing Management
Lec 1A selected
Students develop the necessary analytic and communication skills to succeed as marketing managers. The focus is on practical applications. Course activities may include discussions, case analyses, secondary research, and field research projects. The course focuses on skill development and on the integration of all decision areas in marketing.
Sections
Lecture
Lec 1A
Mon, Wed 16:00-17:15
Syllabus
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