MKTG 3382

Sustainable Marketing Mgmt

Lec 2 selected

In this course, students learn to integrate sustainability into core marketing decisions. Topics include purpose-driven strategy, sustainable branding, pricing, and performance metrics, alongside global perspectives. Emphasizing real-world cases and career applications, the course prepares students to meet the rising demand for marketers who align profit with social and environmental responsibility.

Sections

Lecture

Lec 2

Mon, Wed 11:30-12:45

Mon, Wed11:30-12:45McNally East Wing 10428903

Syllabus

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