MKTG 4480

Sports Marketing

Lec 1 selected

Students will learn about current issues in the marketing and management of sports leagues, franchises, and organizations. Key topics will include revenue models, sponsorship, branding, and consumer behaviour in the context of sports businesses. Global sporting events, ethics in sports, and the impact of sport on society may also be discussed.

Sections

Lecture

Lec 1

Mon, Wed 10:00-11:15

Mon, Wed10:00-11:15Loyola Academic 17618962

Syllabus

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