MKTG 6675

Multinational Marketing

Lec 1 selected

A comprehensive survey of the nature and environment of multinational marketing. This course focuses on the marketing management aspects of multinational business. Emphasis is placed on developing analytical decision-oriented abilities in the area of multinational pricing, product, policy, distribution, promotion, research and development, and market segmentation.

Sections

Lecture

Lec 1

Tue, Thu 17:30-20:19

Tue, Thu17:30-20:19Loyola Academic 27550743

Syllabus

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