BSAD 391

Found of Management Research

Lec 10 and Lec 10 selected

An introduction to academic research in business (as distinct from applied research such as BSAD 332). Topics include positivist and interpretivist paradigms; defining a thesis statement; research design; developing conceptual models and hypotheses; conducting a literature search; writing a critical literature review; collecting and analyzing qualitative and quantitative data; and understanding the limitations of management research. The key deliverable will be a thesis proposal. Credit will be granted for only one of BSAD 391 or BSAD 332. Required for all honours students. Three credits.

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