BSAD 471

This is the capstone course in business and is required of all BBA students. The course takes a strategic approach to industry and firm analysis, alternative development, and implementation planning, through the lens of corporate, business, functional and operational levels of strategic management. From the perspective of senior executives, students study the sources of sustainable competitive advantages to enhance firm performance and growth. Case methods feature prominently and result in an in-depth team-based strategic analysis and a case-based individual examination.