ADVG 4210

Adventure and Sport Marketing

Lec 01 selected

Students focus on the unique marketing attributes of the adventure and sport product. The course offers an advanced and integrative approach to the study of adventure and sports marketing mix and promotion, and centres on marketing planning, identification of preferred media strategies, and the design of targeted marketing products.

Sections

Lecture

Lec 01

Mon, Wed 8:30-9:45

Mon, Wed8:30-9:45Old Main Building 174120118

Syllabus

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