EVNT 2250

Sports Event Marketing

Lec 01 selected

This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans.

Sections

Lecture

Lec 01

Mon, Fri 14:30-15:45

Mon, Fri14:30-15:45Arts and Education 20820699

Syllabus

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