MKTG 4412

New Product Development

Lec 01 selected

Students develop the conceptual, analytical and decision-making skills and knowledge of industry best practices needed to successfully develop and launch new products and services. Topics include opportunity identification and selection; concept generation; concept evaluation; product/service development and product testing; and marketing testing and managing the product/service launch.

Sections

Lecture

Lec 01

Wed 8:30-11:20

Wed8:30-11:20Old Main Building 124011032

Syllabus

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