MKTG 4432

This course outlines the key concepts, tools, and strategies related to digital marketing. Through practical applications and strategic analysis, students will explore various aspects of digital marketing and learn how to design and communicate digital marketing campaigns for diverse business contexts. The course covers a range of topics, including web design and analytics, search engine optimization, search engine marketing, social media marketing, email marketing, e-commerce, mobile marketing, content marketing, artificial intelligence, and marketing ethics.