RGEN 1090

From the foundation skills learned in this course, students will build a strategic marketing plan based on market research, segmentation, target market identification, positioning, and finally implementation of the 4 Ps. Students will also learn skills in conflict resolution, and build a communications plan for their agriculture operation, with an apology statement in the event of a crisis. Note: Individual courses may be taken by non-program students where capacity exists and with instructor permission.