TMGT 4050

Event Tourism

Lec 01 selected

This course examines the emerging field of event tourism and identifies market opportunities and trends. Students explore the important role events play in destination marketing and development as catalysts, animators, image makers and tourist attractions. The impact of events on destinations from a economic, cultural and social perspective is also a focus of the course.

Sections

Lecture

Lec 01

Tue, Fri 13:00-14:15

Tue, Fri13:00-14:15Old Main Building 262221446

Syllabus

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