TMGT 4120

Developing New Tourism Enterprises

Lec 01 selected

Building upon the foundation laid in TMGT 4010: Experience Creation and Product Development, this course guides students through the process of conceiving and planning a new tourism business. Topics include evaluating business opportunities and start-up strategies, resource requirements for a new business, financing new ventures, and the business start-up process.

Sections

Lecture

Syllabus

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