BUS 320

Business Research Methods

Lec AB1 selected

Students examine different research methodologies and their application to various business research problems using qualitative and quantitative data. Students then conduct an applied research project which includes research design, literature review, questionnaire design, focus group, survey, and data analysis. Students also prepare a written research report and oral presentation. -- Prerequisite -- BUS 120 and BUS 226/ECON 226 -- Corequisite -- None. -- Pre or Corequisite -- None.

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