BUS 321

The dollar volume of transactions made by industrial and business buyers is significantly greater than the ultimate consumer market. This course exposes students to the managerial challenges faced by organizations that market products and services to these buyers, emphasizing organizational buying behaviour, business marketing strategy, and supply/distribution chain management. -- Prerequisite -- 45 university-level credits including BUS 221. -- Corequisite -- None -- Pre or Corequisite -- None