BUS 323

Students explore the marketing and design technical skills required to design effective advertising. In teams, students apply marketing technical skills to create buyer profiles, segment a product category, and develop product differentiation strategies. Students then apply their creativity and design technical skills to develop media campaigns for a variety of formats. Note: Field trips outside of class time may be required. Note: Students with credit for BUS 223 cannot take this course for further credit. -- Prerequisite -- 45 university-level credits including BUS 120. -- Corequisite -- None. -- Pre or Corequisite -- None.