BUS 324

Customer relationship management (CRM) is integral for a successful business in today's competitive environment. This course examines CRM as a corporate business strategy with a focus on the practical application of how customer databases play an important role in retaining and nurturing stronger customer relationships. -- Prerequisite -- BUS 221 and BUS 226/ECON 226. -- Corequisite -- None. -- Pre or Corequisite -- None. Section information text: Instructional Method - Face-to-Face Learning