BUS 325

Learn how to leverage the power of the internet to make strategic and tactical marketing decisions. This course examines the most current theories and practical techniques in the field of digital marketing, including such topics as digital display advertising, search engine marketing, e-mail marketing, web analytics, mobile marketing, and social media. -- Prerequisite -- 45 university-level credits including BUS 120. -- Corequisite -- None -- Pre or Corequisite -- None