BUS 328

From the perspective of a new retail store, students explore the complex world of retail and e-tail channel management strategies. Starting with defining its buyers, students investigate the role cultural diversity plays in developing a retail strategy. Students then apply the remaining elements of the marketing mix, plus other important marketing tools and new retail-specific tools, to create a bespoke strategy evaluation. Note: Field trips outside of class time may be required. Note: Students with credit for BUS 224 cannot take this course for further credit. -- Prerequisite -- 45 university-level credits including BUS 120. -- Corequisite -- None. -- Pre or Corequisite -- None.