BUS 403

This capstone course explores the strategic management process in both theory and practice. Students integrate and apply concepts from previous courses, including finance, marketing, production, and human resources, to identify and address strategic issues facing organizations. Emphasis is placed on holistic thinking, encouraging a broader organizational perspective. Students use strategic tools and frameworks to analyze how businesses understand and respond to their competitive environments, leveraging resources and capabilities to pursue opportunities. -- Prerequisite -- BUS 349. -- Corequisite -- None. -- Pre or Corequisite -- None.