BUS 421

Students explore the challenges of navigating and integrating foreign countries’ ethnic diversity, customs, values, policies, and institutions when implementing the marketing mix principles in a global marketplace. Student teams develop an international marketing plan that addresses the strategic implications and applications of different political, cultural, legal, economic, and environmental factors on global marketing management, and on a firm’s ability to allocate resources to meet its international marketing objectives. -- Prerequisite -- 60 university-level credits including BUS 120. -- Corequisite -- None -- Pre or Corequisite -- None