BUS 424

Customer Intelligence

Lec AB1 selected

To be competitive, marketing executives need to make their decisions based on data. This course gives marketing students the skills necessary to analyze marketing problems using data analytics, to make evidence-based management decisions. -- Prerequisite -- 60 university-level credits including BUS 320. -- Corequisite -- None -- Pre or Corequisite -- None

Sections

Lecture

Lec AB1

Mon 8:30-11:20

Mon8:30-11:20Abbotsford Bldg D 22810295

Syllabus

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