BUS 460

The airline industry faces many operational, marketing, and other managerial issues. Topics of this course include airline planning, forecasting, scheduling, fleet planning, and financing. The application of marketing concepts to the airline industry will also be examined, focusing on products, pricing, distribution, and promotional strategies. -- Prerequisite -- BUS 360. Note: ECON 101 is recommended. -- Corequisite -- None -- Pre or Corequisite -- None Section information text: Mid-term and final exams must be written on the Abbotsford campus