CMNS 316

Students will learn strategic social media planning and writing. Students will integrate communication with organizational goals and external environments. This process includes conducting ethical research for social media audits, targeting online and intercultural audiences and their communication needs, selecting relevant content strategies for different social media platforms, and measuring the impacts of social media campaigns. Note: Students will be required to participate in global social media environments. -- Prerequisite -- 45 university-level credits including CMNS 251. -- Corequisite -- None. -- Pre or Corequisite -- None.