GD 374

Introduces the specialized field of brand identity in the context of communication design practice. Students create a comprehensive brand identity system that involves design research and strategy, visual language, narrative, collateral, and presentation materials. -- Prerequisite -- GD 157 and GD 260. -- Corequisite -- None. -- Pre or Corequisite -- None. Section information text: This course includes a mandatory fee of $44.38.