HMGT 5320

Other hours per term: 36-0-0 This course exposes students to the systematic, comprehensive and sequential steps of marketing management to effectively and efficiently influence desired health behaviours and to achieve individual, organizational and societal goals. Students are exposed to concepts such as audience orientation, segmentation, targeting, consumer behaviour, assessment of community needs, the exchange-mechanism, client/consumer satisfaction, marketing strategies, and research methods. Prerequisite(s): Admission to a graduate program Section information text: Note: This course is a combination of in-person and online delivery.