MGT 3780

The development of economic principles applied to the behaviour of individual firms and the collection of firms at the industry level. Topics include measures of market power, cost concepts and output decisions, various types of price discrimination and their effects on firm profits and consumer welfare, pricing strategies, providing product optimal varieties and quality, product bundling and tie-in sales. An introduction to game theory, and strategic pricing and output behaviour. Prerequisite(s): Economics 1010 Equivalent: Management 3780/Economics 3080 (prior to 2021/2022) Section information text: Note: Students must register in the cross-listed section of the course. Refer to cross-listed section for meeting time details.